On paper, hiring a freelancer sounds like the perfect solution. You need help. They offer a service. The rates seem reasonable, and the turnaround sounds fast.
But many business owners find themselves disappointed, not because freelancers lack talent, but because the freelance model often lacks structure, consistency, and strategic alignment.
The reality is, most businesses don’t just need tasks completed. They need someone who understands their goals, fits into their workflow, and follows through reliably. That’s hard to find in a transactional, short-term setup.
Freelancers typically juggle multiple clients, and you may not always be the priority. Deadlines shift. Communication drops. And unless you’re ready to manage the entire process, from strategy to execution, you may find yourself doing more work, not less.
There’s also the challenge of training. Even the best freelancer can’t read your mind. Getting them up to speed on your brand, your audience, and your systems takes time. And if they disappear mid-project, you’re back at square one.
This is where a dedicated marketing assistant makes all the difference. When someone is integrated into your business, understands your objectives, and is supported with ongoing training and resources, you get more than a task-doer; you get a true team member.
Freelancers can be great for one-off needs or short-term projects. But if you’re looking for long-term traction, consistent execution, and real marketing momentum, you need more than availability. You need alignment.
So when it comes to making the decision and answering the question "who should I hire for my marketing? An agency, a freelancer or a marketing professional? If the last option scares you because of cost, onboarding and the hire headache...we might have the solution for you! Get in touch with us.